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What does mindshare mean?

Looking for the meaning or definition of the word mindshare? Here's what it means.

Noun
  1. A consumer's awareness of a particular brand or product compared to that of its rivals.
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Examples
That will change, of course, but it's from this point on that the battle for consumer mindshare really begins.
He is clearly marketed to win mindshare over the superheroes that plague so much children's programming.
But Apple undoubtedly has the mindshare lead, and has defined the standard by which other hard drive-based music players are judged.
It's been a great year for the Seoul firm, which threatens to kick Sony in the battle for consumer electronics mindshare.
Faced with consumer ennui and apathy, Nike has decided to engage in a desperate effort to regain mindshare.
Images like this, showing the very real benefits to voters, is what it will take for ACT to win mindshare among its target audience.

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