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What is a market segmentation?

What is a market segmentation? Here are some definitions.

Noun
  1. (economics) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.
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Examples
Historically, the British newspaper market was industrialised, nationalised and centralised early, allowing market segmentation.
The NFC standard marks the end of market segmentation between the different types of transmission.
So even as marketers embrace market segmentation, they've begun looking for new research to explain how to operate in this older world.
The fact is that, for musical and cinematographic works in particular, language is less and less a factor in market segmentation.
Her team is also responsible for research and analysis of workforce trends and employee market segmentation.
Age alone is not usually a good basis for market segmentation.

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