| Age alone is not usually a good basis for market segmentation. |
| Historically, the British newspaper market was industrialised, nationalised and centralised early, allowing market segmentation. |
| So even as marketers embrace market segmentation, they've begun looking for new research to explain how to operate in this older world. |
| The authors discuss how marketers can use experiential product design in market segmentation and innovation. |
| Without careful market segmentation and targeting, subsidized nets and insecticides may undermine the existing private sector or prevent the development of a commercial market. |
| But in the world of e-commerce, such crude market segmentation isn't necessary. |
