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What is a market segment?

What is a market segment? Here are some definitions.

Noun
  1. (marketing) A group of customers that share at least one characteristic in one homogenous market.
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Examples
By the late 1980s, Coke Classic had regained the number one position in its market segment.
Yet to this day they tend to tiptoe around Muslims as a distinct market segment.
The increased use of automation can also be expected to be a factor in this market segment.
In the upper market segment LUMA? is the first real end-to-end platform offering a solution for the needs of medium and large enterprises.
We are excited about moving into this market segment more aggressively.
Children constitute a large and attractive market segment and the broadcasting industry is cashing in on that.

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