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What are idents?

What are idents? Here are some definitions.

Noun
  1. plural of ident
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Examples
Four new idents, filmed by Jonathan Glazer, are used to introduce programmes and feature various elements of the blocks within them.
These versions of BBC Two share the same idents, but with the nation name in the BBC Two box.
In 1999 Chaudoir and fellow BBC designer Tim Platt were given the task of rebranding the existing BBC2 idents.
The BBC corporate logo was updated within the idents in October 1997, though the idents moved away from the original viridian colour scheme in these latter years.
On 31 December 2004, Channel 4 launched a new look and new idents in which the logo is disguised as different objects and the 4 can be seen in an angle.
From 1 January 2007 to 16 January, temporary idents were used which gave a nod towards what was to come for the new presentation on the station.

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