| Ensuring that newly obtained businesses fit in with the company’s model, marketing plays a big part in the way big corporations act, which is where horizontal integration comes into play. |
| A community with a high degree of horizontal integration is characterized by a tightly knit social network with relatively equal power distributions. |
| To manage total cost will require excellent coordination and horizontal integration inside the firm. |
| One could be inclined to adopt the view that institutionalisation of horizontal integration is not necessary. |
| In industries with high fixed costs, horizontal integration enables firms to benefit from greater economies of scale. |
| The achievement of horizontal integration depends on essential unification of primary function areas. |
