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What does goodwill mean?

Looking for the meaning or definition of the word goodwill? Here's what it means.

Noun
  1. A favorably disposed attitude toward someone or something.
  2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
  3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
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Examples
One could argue that a great deal of goodwill and generosity has been generated worldwide by the tsunami.
In his annual report, he said they must work to preserve the mutual goodwill that came out of the quincentenary celebrations.
That is the last thing a place with an economy largely dependent on the goodwill of visitors needs.
A candidate for goodwill ambassadorship, her beauty is more than skin deep.
It is out of this that we will develop the largeness of heart, mind and spirit that will manifest the goodwill we must share with our fellow men.
Eriksson has millions on deposit but in the bank of goodwill the guy is flat broke.

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