| The chief operating officer was talking to the group of new franchisees about marketing. |
| And Cendant's vertical integration of brokerage, settlement, and other services helps attract franchisees. |
| Within the company's network, approximately 40 percent of its 120 franchisees are from ethnic minority backgrounds. |
| Ultimately, the success of your franchise will depend upon whether potential franchisees want to join your team. |
| You will need a franchise marketing plan in order to sell the franchise opportunity to possible franchisees. |
| The most successful franchisees work at becoming knowledgeable businesspeople. |
