| Search engine marketing is focused on attaining optimal findability in search engines without losing track of your online marketing goals. |
| Findability can be described as how easy it is for your potential customers community to find the content and resources they need to do their jobs. |
| Information architecture: refers to the structure of information and specifically deals with the organization and labeling of content to optimize usability and findability. |
| In addition, the value allows for direct comparison to the most important competitors in regards to findability. |
| Appear on our website and increase your search engine findability. |
| Metadata will continue to rise in importance-With the never-ending explosion in information, metadata will continue its ascent in helping to enable findability and navigation. |
