| Look at it this way, wayfinding and findability are the two sides of information scent. |
| Metadata will continue to rise in importance-With the never-ending explosion in information, metadata will continue its ascent in helping to enable findability and navigation. |
| Information architecture: refers to the structure of information and specifically deals with the organization and labeling of content to optimize usability and findability. |
| Our personal backgrounds in library science and our passion for findability have led us to focus a good deal of our energy on content-rich sites. |
| Findability can be described as how easy it is for your potential customers community to find the content and resources they need to do their jobs. |
| Search engine marketing is focused on attaining optimal findability in search engines without losing track of your online marketing goals. |
