Appearance
Use device theme  
Dark theme
Light theme

What does emotional pivot mean?

Looking for the meaning or definition of the word emotional pivot? Here's what it means.

Noun
  1. (advertising) one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
  2. (advertising) a narrative structure used in commercials known as “star-type” advertising.
Find more words!
Use * for blank tiles (max 2) Advanced Search Advanced Search
Use * for blank spaces Advanced Search
Advanced Word Finder

See Also

Nearby Definitions
Find Definitions
go
Word Tools Finders & Helpers Apps More Synonyms
Copyright WordHippo © 2024