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What are differentiators?

What are differentiators? Here are some definitions.

Noun
  1. plural of differentiator
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Examples
In the postpaid segment, pricing and the characteristics of service bundles are the key competitive differentiators for operators.
I don't need 100 percent of Americans to say that friendly service and convenience are differentiators for me.
Oracle has a variety of next-generation services, solutions and resources that will leverage the differentiators in your offerings.
Traditional differentiators, such as lease expensive cost, are not considered as high a priority as customer elements.
Robustness and reliability are key differentiators, as the cost associated with maintenance and repair can be prohibitive.
By establishing strategy differentiators, a company can even see its value increase as a result of an incomparability premium.

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