| This means that in these states the celebrities do have property rights to their image, and that these rights are usually descendible. |
| First, it is in general hereditary, or descendible to the next heir, on the death or demise of the last proprietor. |
| In most states with publicity rights, the rights survive death and are transferable and descendible. |
| This so-called descendible right of publicity has created a new kind of business: corporations that acquire and market dead people. |
| Such rights, however, would terminate at the author's death and would not be descendible. |
| Twelve statutory jurisdictions that have addressed this issue treat the right of publicity as descendible. |
