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What does cross-channel mean?

Looking for the meaning or definition of the word cross-channel? Here's what it means.

Adjective
  1. That travels across a channel of water; relating to somewhere on the opposite side of the channel
    1. (Britain) Relating to the English Channel; to, from, or on the Continent; involving both Britain and the Continent, especially France
    2. (chiefly Ireland, dated in Britain) Relating to the body of water between the islands of Great Britain and Ireland (the Irish Sea, Saint George's Channel, and the North Channel); to, from, or in the other of the two islands
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Examples
In addition to cross-channel promotions, ad insertions and mailings will be utilized to lure potential customers.
With CGI's ATG commerce solutions, enterprises can cost-effectively and efficiently move to a unified cross-channel sales model, creating a seamless Web, in store, phone, kiosk and mobile customer experience.
And how did Huguenot outlook differ from that of their cross-channel puritan brethren?
With the addition of mobile to the existing online functionality, the new name better reflects the cross-channel capabilities of the service.
Consumers conduct searches nearly everywhere on the Web, using tools such as toolbars, widgets, affiliates and cross-channel search that reach beyond the standard browser-based search experience.
A fish finger sandwich in a Gontran Cherrier baguette could be the perfect cross-channel delicacy, no?

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