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What is a covermount?

What is a covermount? Here are some definitions.

Noun
  1. A freebie, such as a compact disc, mounted on the cover of a magazine.
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We just kicked off a covermount program about a year ago throughout Europe.
Survey respondents agreed, with 67 percent admitting they had purchased a newspaper or magazine just because it had a free covermount disc on the cover.

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