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What does counterprogram mean?

Looking for the meaning or definition of the word counterprogram? Here's what it means.

Verb
  1. To schedule (a broadcast on radio or television) to compete or contrast with a program broadcast simultaneously on another station.
  2. By extension, to engage in similar competitive posturing or scheduling in any comparable situation.
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Examples
The opposing political party is deploying high profile speakers to counterprogram the convention with small rallies at nearby sites.

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