| Today's interview appears to mark the beginning of a charm offensive, with the company unveiling a new ad campaign tomorrow. |
| The charm offensive is working, but there's been no exhibition on the president's part of ideological flexibility. |
| Diffident, brusque and self-effacing to the point of invisibility, he was not the first person you would choose if you wanted to mount a charm offensive. |
| The surly behaviour of the United camp to the foreign media has hardly qualified as a charm offensive on either front. |
| The charm offensive was self-evidently in aid of something and eventually we found out what it was. |
| In the last several months Pyongyang has launched a charm offensive directed at Moscow, Tokyo, and Seoul. |
