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What is a charm offensive?

What is a charm offensive? Here are some definitions.

Noun
  1. (idiomatic) A campaign of deliberately using charm and flattery in order to achieve some goal, especially in a political or diplomatic field.
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Examples
Ministers are already being instructed to relaunch a charm offensive, hitting the boardrooms and factories regularly to sell the government's achievements.
The surly behaviour of the United camp to the foreign media has hardly qualified as a charm offensive on either front.
Today's interview appears to mark the beginning of a charm offensive, with the company unveiling a new ad campaign tomorrow.
The promo tour for Guardians of the Galaxy has been one massive, doofy charm offensive from Pratt.
The charm offensive is working, but there's been no exhibition on the president's part of ideological flexibility.
The one child not entirely seduced by his charm offensive is Peter, a grave, pale lost boy overwhelmed by his father's death.

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