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What is billposting?

What is billposting? Here are some definitions.

Noun
  1. The sticking of posters, notices and advertisements on walls.
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Examples
Not only does it impact on our leading position on billposting large format in France, it also reinforces our position as the leader in customised billboard campaigns.
Billposters, agents, firms or persons engaged in the business of billposting other than by painting signs.
Eleven New York City billposting firms were united into the Van Buren and New York Billposting Company.
The magazine was launched in the fall of 1894 by two partners, William H. Donaldson and James H. Hennegan, as a publication for the billposting business.
What other billposting could possibly confer such a high profile to the trade image you project onto the younger crowd?

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