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What does bandwagon effect mean?

Looking for the meaning or definition of the word bandwagon effect? Here's what it means.

Noun
  1. (sociology) the observation that people often do or believe what they think many other people do.
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Examples
They proposed to appeal to the concept of what psychologists call the positive social proof or what we would call the bandwagon effect.
Therapeutic cloning paves the way for reproductive cloning and has a bandwagon effect.
The horse race becomes more important than the candidates' message, a problem because of a recurring bandwagon effect.
The bandwagon effect also did little to help also-rans like Dollar Bill, Stephen Got Even or Talkin Man.
The bandwagon effect can largely be explained by the amount of positive publicity given to the victorious party after its success.
Or is this simply a bandwagon effect that overemphasized relatively minute differences, perhaps supported by a popular bias to think that new generations are doing worse that previous ones?

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