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What is an argumentum?

What is an argumentum? Here are some definitions.

Noun
  1. (logic) Used in numerous Latin phrases (and occasionally alone) in the sense of “appeal” or “argument”.
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Examples
High on the list of fallacious tricks of rhetoric is one called argumentum ad populum, meaning an argument appealing to popular passions.
It is a venue where debate is respected and seldom degenerates into argumentum ad hominem.
I have necessarily, in answering the Senator, gone somewhat into the argumentum ad hominem.
This fallacy may sound antique, especially with its Latin name argumentum ad hominem.
The argumentum ad crumenam, however, is understood wherever there are pockets to appeal to, and even where there are none.
And much the same may be said for the argumentum ad verecundiam.

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