| Led by eHelp, the ALURe Partner Program is designed to bring industry leaders together with a shared interest in promoting user assistance standards for the Web. |
| While Alure is the main builder and a major contributor, each of the makeovers rely on numerous volunteers and on tremendous community support. |
| The company's involvement is prominently featured on its Web site, alure.com, which prepared for this effort by posting an appeal for volunteers to help out on the Arenas' home. |
| The open ALURe specification enables companies to track, identify and modify trouble areas on the site and improve the customer experience. |
