Appearance
Use device theme  
Dark theme
Light theme

What does A/B testing mean?

Looking for the meaning or definition of the word A/B testing? Here's what it means.

Noun
  1. (marketing, software, testing) The use of a randomized experiment with two variants (termed A and B) which differ in a single particular. For example, different users might be presented with either version A or version B of a web page to see whether it affects online purchasing behaviour.
Find more words!
Use * for blank tiles (max 2) Advanced Search Advanced Search
Use * for blank spaces Advanced Search
Advanced Word Finder
Nearby Definitions
Find Definitions
go
Word Tools Finders & Helpers Apps More Synonyms
Copyright WordHippo © 2025