| He might also be Russia's most hated vlogger, with a reputation as a wannabe Justin Bieber, ever since other YouTubers and fans made fun of him for trying to imitate the Canadian singer. |
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| Sugg is better known as Zoella, the insanely popular YouTube vlogger who posts videos of her daily life and who has a reach into children's lives that has set brand marketing consultants drooling in a quite unseemly fashion. |
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| Zoella is a beauty and fashion vlogger – the latest creation spat out by the YouTube machine to instruct young girls how to paint on the perfect smoky eye or red lip. |
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| But surely, with all the vlogger events and brand collaborations she does, Fleur has picked up lots of pro make-up artist tips behind the scenes? |
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| The British vlogger Zoella has broken out of the confines of YouTube and landed on the shelves of Virgin Megastore with her own line of beauty products. |
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| Queen of youtube THAT would be Zoe Sugg, aka superstar vlogger Zoella. |
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