| In this way, we become part of a transactive memory system. |
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| The experiment explores an aspect of what is known as transactive memory — the notion that we rely on our family, friends and co-workers as well as reference material to store information for us. |
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| While the Web enables all sorts of other biases – it lets us filter news, for instance, to confirm what we already believe – the use of the Web as a vessel of transactive memory is mostly virtuous. |
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| In a smart energy network linked by a new transactive network, such niches could be discovered and filled. |
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