Some corporations are laying claim to green credentials, but more tough-minded environmentalists call it greenwashing. |
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In choosing alternatives, however, consumers need to be alert to greenwashing. |
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And greenwashing occurs when big resorts label themselves as ecotourism destinations but reject core principles. |
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The biotech companies devote billions of dollars to global greenwashing each year. |
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Environmental marketing agency Terra Choice offers the following quick guide to greenwashing to help you spot it and avoid the practice yourself. |
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Rolf, Cut and Run, a report that Greenpeace published in 2008, alleged that Kimberly-Clark's sustainability policy amounted to greenwashing. |
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We have cigarette filters that are horrible for the environment because they simply do not biodegrade well, and they're doing some greenwashing. |
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Then they start to hear about greenwashing and they question the credibility of what's being done. |
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Therefore, to avoid greenwashing by construction material manufacturers, go to www.protégez-vous.ca. |
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Private companies have developed several communication strategies which allow them to practise greenwashing. |
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If they do, they will see that you really are taking proactive measures, which will help to dispel any fears of greenwashing. |
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View all notes has inspired conceptual tools such as whitewashing, purplewashing and greenwashing, among others. |
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We're not sure anyone other than cash-strapped students would actually want to stay there but it's refreshing to see a hotel taking a stance against the greenwashing guff that many hotels are churning out. |
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The two researchers define greenwashing as a form of behaviour that consists of overdoing PR in relation to actual commitments in the social and environmental realm. |
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This car is greenwashing of the worst kind. |
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If you sing too loud, too early, you risk being accused of false claims and possibly greenwashing, and will lose potential benefits when you really do achieve targets. |
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However, as the environmental movement gained momentum and more corporations tried to frame themselves as ecofriendly, the range of greenwashing transgressions widened. |
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