When Hyundai Motor Co. first arrived in the U.S., 19 years ago, it was best known for rattletrap econoboxes. |
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It sells more that 5,000 Santa Fe SUVs each month and Kia's gone from econoboxes to seven models. |
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Yet in a competitive environment where every maker's quality is on the uptick, producing uninspired but highly reliable econoboxes is not a formula for long-term success. |
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