| By the by, none of this downbeat analysis means that Mr. Noto is negative on e-tailing as a whole. |
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| He estimated that it might be five years before e-tailing reaches the point that a significant number of online shoppers buy such goods. |
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| Although starting up an e-tailing operation often makes good business sense, it can make for a bear of a rollout. |
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| Search-based, targeted advertising helped make e-tailing a much less capital-intensive, risky business. |
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| The best thing about e-tailing so far has been the sock puppet, and now even that's gone. |
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