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What does humectant mean?

Looking for the meaning or definition of the word humectant? Here's what it means.

Noun
  1. Any substance that promotes the retention of water, especially one used to keep a food product moist.
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In foods and beverages glycerine is used as a humectant, solvent and sweetener, and may help preserve foods.
Back in the 1950s, Dow Chemical promoted its glycols by highlighting the humectant and softening effect in cigarettes.
This lovely new cleanser combines it with reliably spot-busting salicylic and natural humectant glycerin.
Urea is an example of humectant which is a compound found naturally in the human body.
Classified as humectants, they have benefits in addition to humectant properties.
These include functions such as flavour enhancer, carrier, humectant, stabiliser, thickener, bulking agent and sequestrant.

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