| In general, information about sport was conveyed by newspapers or by word-of-mouth. |
| He would like to know how negative word-of-mouth communication affects consumer thoughts about a product. |
| A good experience creates positive word-of-mouth, and that brings more customers. |
| The business boomed, with new customers hearing about him mostly through word-of-mouth. |
| Lack of effective marketing has to be addressed and the makers should take pains to carry out word-of-mouth marketing of their films. |
| Interestingly, the company doesn't do much advertising, instead relying on word-of-mouth and sponsorship of events. |
