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What does media-savvy mean?

Looking for the meaning or definition of the word media-savvy? Here's what it means.

Adjective
  1. (informal) Having the ability to purposely attract media attention or to manipulate it to one's own advantage.
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Examples
All too often, journalists become the tools of media-savvy activist groups, says Adams.
As well, the anti-globalists have adopted media-savvy techniques developed and refined by environmental activists.
Ostensibly hard-hitting and media-savvy journalists invariably focus instead on symptoms of the underlying malaise.
The panoply of photographs in the exhibition attested to his stature as a media-savvy self-promoter.
A less media-savvy organisation might have sat back and waited for the lurid headlines of a nation drowning in borrowing to be written.
The general awareness of young audiences seeking stimulation has meant a growth in film production and in a media-savvy audience.

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