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What does hyping mean?

Looking for the meaning or definition of the word hyping? Here's what it means.

Verb
  1. present participle of hype
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All the creative energy is expended in hyping and sales, with none left over for the product.
Power's biggest break came in 1973, when Mazda Motor Corp. started hyping its new Wankel rotary engine.
Maybe I can use all the extra photos in a future article hyping up the release of the Enjoi video.
But I don't think that we are hyping up expectations at the moment, and I don't think we should start doing it.
What matters more is real marketing, marketing that involves making the right product, not hyping it.
Journalists are having a field day with arguments ranging from the fact that football has lost its soul to hyping up a fan revolt.

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