All the creative energy is expended in hyping and sales, with none left over for the product. |
Power's biggest break came in 1973, when Mazda Motor Corp. started hyping its new Wankel rotary engine. |
Maybe I can use all the extra photos in a future article hyping up the release of the Enjoi video. |
But I don't think that we are hyping up expectations at the moment, and I don't think we should start doing it. |
What matters more is real marketing, marketing that involves making the right product, not hyping it. |
Journalists are having a field day with arguments ranging from the fact that football has lost its soul to hyping up a fan revolt. |