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What is a tie-in?

What is a tie-in? Here are some definitions.

Noun
  1. Something that is related or connected to another
  2. An authorized product based on a media property, such as a film or video game, by way of cross-promotion.
  3. An association or connection between things
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Examples
A large variety of possible applications, such as cutting trenches of different widths and depths, tie-in jobs, partial pavement repairs, etc.
For high-profile Hollywood films, a tie-in with The History Channel or Discovery has become almost mandatory.
The series depicted the reigns and relationships of the first three Plantagenets, and the tie-in book was written by an eminent historian.
There may be a significant tie-in here between the looming war with Iraq and the threats we're picking up in intelligence intercepts.
Similarly, the tie-in with South American legends and superstitions attempts to engage with a mythic archetype of monstrous evil, but this too is patchy and unconvincing.
It has long been noted that rent controls, or price controls generally, induce tie-in sales to avoid the controlled price.

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