| Later this year it plans to introduce a small multiproduct compact that women can load up with different products every day if they wish. |
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| Consequently, the multiproduct branding strategy makes product line extension possible. |
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| They utilize a multiproduct branding strategy by way of soup line extensions. |
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| When the company's trade name is used, multiproduct branding is also known as corporate branding, family branding or umbrella branding. |
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| Subbranding is used by certain multiproduct branding companies. |
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| In addition, multiproduct stations charge a lower price for the low-quality good because they have fewer inframarginal consumers than single-product stations. |
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| Multiproduct branding strategy is when a company uses one name across all their products in a product class. |
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