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What does churn mean?

Looking for the meaning or definition of the word churn? Here's what it means.

Verb
  1. (transitive) To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream.
  2. (transitive, figuratively) To produce excessive and sometimes undesirable or unproductive activity or motion.
  3. (intransitive) To move rapidly and repetitively with a rocking motion; to tumble, mix or shake.
  4. (informal, travel, aviation) To repeatedly cancel and rebook a reservation in order to refresh ticket time limits or other fare rule restrictions.
Noun
  1. A vessel used for churning.
  2. (telecommunications) The time when a consumer switches his/her service provider.
  3. (telecommunications) The mass of people who are ready to switch carriers, expressed by the formula Customer Quits/Customer base.
  4. Cyclic activity that achieves nothing.
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