| Online marketers realize that return on investment is the religion they need to follow. |
| Crucially it reveals the quirks in our behaviour that marketers are desperate to gain an insight into. |
| Contracts are recommended as the basis for the relationship between growers and marketers. |
| Of more importance to marketers, however, is measuring the effectiveness of the promotional activity. |
| And while over-consumption is hardly new in the land of the free, marketers are increasingly targeting children. |
| This suggests that marketers need to relabel various products to make them seem more utilitarian. |
