What's the noun for retail? Here's the word you're looking for.
retail
(business) The sale of goodsdirectly to the consumer, encompassing the storefronts, mail-order, websites, etc., and the corporate mechanisms, branding, advertising, etc. that support them.
(colloquial) Retail price; full price; an abbreviated expression, meaning the full suggested price of a particular good or service, before any sale, discount, or other deal.