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What is the noun for payola?

What's the noun for payola? Here's the word you're looking for.

payola
  1. (US) A bribe given in exchange for a favor, such as one given in exchange for the promotion of goods or services (originally one given to a disk jockey to play a record).
  2. Synonyms:
  3. Examples:
    1. “Granted, this opens up the service to the type of payola that haunts the radio industry.”
      “The book does have a dark edge, exposing the shady business deals, tales of payola, and personal dramas.”
      “Let's enjoy this new format before the labels start offering payola to bloggers.”
payolas
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