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What are virals?

What are virals? Here are some definitions.

Noun
  1. plural of viral
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Examples
Businesses are waking up to the need for this high level of protection, but are still being bombarded by virals.
As with all great virals, the story delivers a nice little twist at the end.
The most frequent type of security breach was a result of virals coming from outside the enterprise.
Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumers.
There's currently lots of talk in the advertising biz about doing away with straight broadcasting messages and replacing them with virals or whatever.
Using the Flash ActiveX control in this way allows you as a developer to create desktop characters, email virals and screensavers.

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