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What is a tagline?

What is a tagline? Here are some definitions.

Noun
  1. The punch line of a joke.
  2. An advertising slogan.
  3. (computing) A pithy quotation habitually appended to a signature, used as an advertising slogan, etc.
  4. A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo during lifting operations.
  5. A light rope attached to an object being hoisted by a crane, used to guide it while lifting or lowering.
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Examples
At least the new films have produced some satisfyingly irksome tagline puns.
Choose the wrong words in your headline or tagline and no one will read your article or buy your product.
The relatively low level of recall of the tagline is likely a factor of respondents' exposure to messages about fraud prevention via various channels.
Did any of you see the ad that supposedly went out, and if you did, did it have your tagline?
The tagline must be reproduced in CAE black in the 2-colour version of that logo configuration.
The bilingual NRC tagline and NRC slogan are included.

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