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What is a selling point?

What is a selling point? Here are some definitions.

Noun
  1. (idiomatic, business) The property or characteristic of a good that most attracts purchasers.
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Examples
The elusive unique selling point would also provide the city with an iconic image that would be used to brand Southampton for visitors.
The news feed, now considered the central selling point of the site, was reintroduced with greater controls.
Our selling point is that it requires only a tiny pinprick and it isn't as sore.
Such personalized attention is a big selling point for managers at small companies.
Often, a selling point of a commercial product is the level of support a company provides.
The spacious master bedroom is on the top floor and should prove a key selling point.

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