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What is a presale?

What is a presale? Here are some definitions.

Noun
  1. The sale of something privately, before it is available to the public
  2. The sale of a property before it is built
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Examples
From Thursday 3rd there will be a presale of tickets to registered fans at the website.
We recommend that you buy your ticket on presale, you can do it on Digitick or in any regular ticket saler.
Mercedes will take the presale hype to new levels as it develops a program to sell the ultra-luxury SLR sports car and Maybach sedan years before they are built.
Fans reported difficulties buying tickets during both the presale and general sales last week.
Members of adele.com in the UK and Europe received an email on Friday with instructions on how to access presale tickets on Sunday 6 December.
Put an item down in price for a while then instead of removing the special offer and showing the old presale price, simply put a new, higher price on the item.

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