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What is a poster child?

What is a poster child? Here are some definitions.

Noun
  1. (chiefly US, idiomatic) One who is a prototypical or quintessential example of something.
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Examples
She would have been an appropriate poster child for the far left.
It seemed then, as it does now, that as soon as a company is held up as the poster child for how to create a successful business, it falls on hard times.
Were there an Over-Clickers Anonymous, I could be their poster child.
In 1984, she was implanted at no cost in Midland, Texas, as a poster child for a manufacturer's video.
He's the poster child for workers' rights, one of the key goals for the Freedom Ride.
The wingers would love to use her as an example of an anti-appeasement poster child.

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