| Still, Nutella seems highly aware of the importance of erring on the side of niche. |
| Slice challah bread into 1.5 inches then slit hole in middle of each slice and fill with Nutella. |
| And Nutella can play the foodie card only in America, Leong points out. |
| However, as nutella grows in mass appeal, it may be easy for the brand to lose that edge. |
| He writes about nutella, Hot Pockets, and cereal, and tweets lyrics from Kanye, Eminem and the musical Rent. |
| And for the chocoholics in the crowd, gone are those nights of trying to smear Nutella over your partner's naked torso. |
