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What does mis-sell mean?

Looking for the meaning or definition of the word mis-sell? Here's what it means.

Verb
  1. (Britain, finance) To sell misleadingly, fraudulently, or in violation of laws or regulations.
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Examples
Nobody has gone after members of the Thatcher Government who lavished taxpayers' money on the disgraceful ad campaign that made personal pensions a doddle to mis-sell.
Financial consultants who mis-sell high-risk schemes do so because they are paid huge commissions by the fund management companies.

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