It was a little unorthodox that they did it that way, cutting out the middleman. |
That's because the Internet is increasingly cutting out the middleman. |
If a publisher can offer a game experience at half the price of its competitors by cutting out the middleman, they have a decisive advantage. |
On the Internet in particular we have seen mass-market adoption of private sales, price comparison engines and cutting out the middleman. |
The mafia often plays the role of middleman in these situations, facilitating transactions between businessmen and corrupt government officials. |
The government tries to be a middleman but is unable to arbitrate, so a lot of energy is expended on political issues. |