| Dwight Macdonald spent all too much of the 1950s bewailing Midcult and Masscult, yet from the vantage point of 2009, the 1950s were the great age of almost universal Highcult. |
| He discusses early critiques and aesthetic statements, Macdonald at Partisan Review, Politics and culture, a theory of mass culture, and masscult and midcult. |
| Macdonald eventually categorized this pseudo avant-gardism as the culture of middlebrow aspiration — Midcult. |
| The company was a lot more comfortable dealing with a safe, midcult crooner like Bing Crosby. |
