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What does lucrative mean?

Looking for the meaning or definition of the word lucrative? Here's what it means.

Adjective
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Examples
History, heritage and tourism in the rainbow nation can be a lucrative business.
It is so lucrative for investment bankers, fund managers and brokers that none have any interest in upsetting the apple cart.
Others are kidnapped and killed to extort lucrative ransoms from their families.
For instance, nettles that he sells to a local cheesemaker mean lucrative wildcrafting during the slow harvests of early spring.
It's jobs for the boys, and jolly lucrative defense contracts for your mother's second cousin once removed.
Actually, the poster business is almost as lucrative as the advertising we get for the webzine.

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