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What is a footfall?

What is a footfall? Here are some definitions.

Noun
  1. (countable) The sound made by a footstep.
  2. (chiefly Britain, uncountable) Foot (pedestrian) traffic.
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We have no other way of knowing how many people come into town to shop other than these footfall figures.
The company is believed to be seeking more units of between 50 and 74 square metres in areas with high footfall.
The consequent improvements in lighting and increase in footfall will make it a much safer area.
Once opened, it will play a key role in increasing footfall in the area after traditional office hours.
Smarting after a succession of high-profile scandals, both have been eyeing up the immigrant sector to boost branch footfall.
Weeklies are a no-brainer for fashion houses looking to drive footfall in stores.

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