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What does drum up mean?

Looking for the meaning or definition of the word drum up? Here's what it means.

Verb
  1. (idiomatic) To generate or encourage; to campaign for.
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Examples
There's nothing like going after the entertainment biz to drum up some headlines.
If he's trying to pick a fight to drum up some publicity, he's sorely overestimating the number of people who read this blog.
The government introduced the visa-on-arrival facility in 1993 to drum up tourist arrivals.
All it takes is a little brain bending and creativity to drum up an endless list of affordable dates.
Next month he is going to Canada to try to drum up a bit of investment among homesick Scottish Canadians.
Critics say the federal alcohol agents are exaggerating the problem to drum up publicity and financial backing.

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