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What does discounting mean?

Looking for the meaning or definition of the word discounting? Here's what it means.

Verb
  1. present participle of discount
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Examples
The squeeze on budgets is one reason why consumers seem to be waiting for retailers to start discounting again.
It also includes other facilities with specific purposes such as leasing of fixed assets, factoring and invoice discounting.
Saying magical thinking is unscientific is as much of an error as discounting science as unartistic.
I am not discounting global warming, I just don't see it happening over a time span of a few weeks rather a century or two.
Those are powerful advantages, considering how savagely mass-market carmakers are discounting.
Invoice discounting or offering discounts for early settlement could ensure that book debts are quickly collected.

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