(rhetoric) A technique that an author or speaker uses to evoke an emotional response in the audience; a rhetorical device.
(heraldry) A motto, emblem, or other mark used to distinguish the bearer from others. A device differs from a badge or cognizance primarily because as it is a personal distinction, and not a badge borne by members of the same house successively.
(archaic) Power of devising; invention; contrivance.
(law) An image used in whole or in part as a trademark or service mark.
(printing) An image or logo denoting official or proprietary authority or provenience.